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The ball rollback moved again, and what it means for what you buy

The plan to make golf balls fly shorter has been pushed back to 2030 at the earliest, and the head of the USGA has admitted the current proposal is probably not enough. If you have been holding off buying balls because of it, you can stop.

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Gear tip

Do not stockpile balls

Every time this story moves, somebody buys ten dozen balls in case the good ones disappear. Nothing you own is about to become illegal, the earliest date now under discussion is 2030, and golf balls do lose a little performance sitting in a hot garage for four years.

The rollback was never really about you

The proposal is aimed at players who swing the club at 125 mph. If that is not you, and for the overwhelming majority of golfers it is not, the practical effect of all of this on your own game was always going to be close to nothing.

Buy the ball that suits your game this season. That is the whole tip.


Deal roundup

Where the ball money actually goes further

The premium tour balls have converged on roughly $58 a dozen and they do not move much. The interesting thing is what has happened just underneath them.

  • Titleist AVX has a urethane cover like a Pro V1 and sits around $50 a dozen.
  • Titleist Tour Soft is around $40 and is a genuinely good ball if you lose a few.
  • Kirkland Signature Performance+ is a three-piece cast urethane ball at roughly $15 a dozen, which is not a typing error.
  • Vice and Snell sell direct rather than through shops and land in the mid thirties.

Srixon did not refresh its ball line for 2026, which is quietly useful: the current Z-Star has been on shelves long enough that it appears in promotions far more often than the Titleist equivalent.


Affiliate picks

What we would actually buy

Four balls covering the range from tour-standard down to the price that makes losing one painless.

Affiliate links: if you buy, we may earn a commission at no extra cost to you.

  • Titleist

    Pro V1 and Pro V1x

    About $58 a dozen

    Titleist runs a two-year cycle, so the current Pro V1 stays current into 2027. That is worth understanding: there is no new model coming this year to push the price down, and a genuine discount on these is rare outside the late-November sales.

  • Titleist

    AVX

    About $50 a dozen

    A urethane-covered ball from Titleist for eight dollars a dozen less than a Pro V1, refreshed for 2026. Softer feel and a lower flight. For most club golfers the difference from a Pro V1 is far smaller than the difference in price.

  • Srixon

    Z-Star 9

    About $55 a dozen

    Srixon did not refresh its ball line for 2026, which means the current Z-Star has been on shelves long enough to appear in promotions regularly. A genuine tour ball that is easier to find on offer than the Titleist equivalent.

  • Kirkland

    Signature Performance+ V3.0

    About $15 a dozen

    A three-piece ball with a cast urethane cover, which is the same construction category as balls costing three times more, sold in two-dozen boxes at Costco. The honest answer on performance is that it is very good and not quite a Pro V1. At this price that is an easy trade.

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